To me, Pinterest is the most important platform for generating blog traffic. By creating pins you can easily share your blog posts with a huge audience interested in your content.
In order to make your pins stand out, I’m gonna show you how to quickly create a Pinterest cover image!
Also, if you’re completely new to Pinterest, I have an introduction post here: https://carriena.com/what-exactly-is-pinterest/blogging/
#1 Think of a short headline
The first thing you have to do is to decide what you want to write on your pin. Ideally, you can just take your blog posts headline or spice it up a little.
The title of your pin should be catchy and short and tell the user what your blog post is about. Make sure not to write too much on your pin as it should be easy to read and have an appealing look.
Also, pins with a text added to it generate a lot more traffic than pins without text. So make sure to always add a little text to your posts.
These are two exemplary pins I created that worked quite well. Generally, pins with nice colours and (mostly) legible fonts work the best!
#2 Decide on an image
When it comes to the image you want to use an image that fits the style of your blog. The image should go well with the title and be appealing to your audience.
You can either choose an image you used in your blog post or just one that fits your theme. If you don’t have an image that seems to work well, you can also search for free stock photos to use.
My favourite site for free stock photography would be Unsplash (www.unsplash.com). It offers a lot of images that are free to use.
#3 Choose the right aspect ratio
Now that you’ve got your image and title ready you can create the graphic. You can upload almost every size on Pinterest. However, the ideal choice would be 600×900 pixels or 1000×1500 pixels (for better quality).
You can modify the size for your use, but make sure to never post horizontal pictures. Those will be displayed a lot to small and won’t be seen by a lot of people.
#4 Choose an application
There are a lot of different applications to create pins. One of my favourites is definitely Adobe Spark.
You can use Adobe Spark on your phone or tablet, as well as online ( https://spark.adobe.com ). It offers a lot of templates and functions to help you create a good pin. It is easy to use and I would definitely recommend it.
Another online application you could use is Canva ( https://www.canva.com ). This one offers a lot of templates and tools, but for a lot of them, you need a premium membership.
Next up, I love to use Unfold, which is actually an app made for Instagram stories. However, it offers a lot of different fonts and templates and is therefore also a cool tool for Pinterest pins. Sadly, this one is not available for your laptop.
Last but not least, if you own the Adobe CC, you can also create pins in Photoshop, InDesign or Illustrator. There, the possibilities are endless. You can download new fonts, brushes and templates. Whenever you get tired of the other applications or want to try something new make sure to explore those a bit.
#5 Publish your pin
Once your pin is ready all you have to do is upload it to Pinterest. Therefore, just click on the little plus symbol and then on “create pin”. Now all you have to do is upload your image and add your blog URL. Then just
Then you add your title and description, with as many keywords as possible, click on save and you’re done. You just created your first pin. You’re welcome.
Also if you want to really step up your Pinterest game, you can start working with a scheduler like Tailwind! Now that’s a lot of new information, so if you want to know more about Tailwind, make sure to check out my blogposts about blogger must-haves here!
I hope you will start to love Pinterest as much as I do!